Monday, February 9, 2015

Backstage at NY Fashion Week: Osklen


Art and nature come together for the hair of Osklen by Antoinette Beenders

For the Spring/Summer 2015 Osklen collection, designer Oskar Mestavaht based his collection on Inhotim, Brazil’s esteemed outdoor contemporary art museum that marries nature, art, architecture, and beauty. This inspiration resulted in a texturized collection complete with colors derived from vegetable-based dyes and intricately woven textiles.

To ensure the hair was gorgeous and a well-match to the clothes, Antoinette Beenders, Aveda Global Creative Director, mastered an organic hairstyle that spoke to Mestavaht’s vision while incorporating Osklen’s flower necklaces constructed from materials used throughout his collection.

“The hair, like the collection, is based on art, the human body, and nature, which really speaks to the heart of Aveda,” Beenders said. “The style is very soft, natural, and billowy in the front, and in the back it’s a bit of excitement with a bump of volume that reflects the more modern aesthetic of contemporary art and architecture.”

Backstage, helping to create Beenders’ style on many of the Osklen models was Allen Ruiz, Aveda Global Artistic Director for Hair Styling (seen above). Below are more of the hair looks and the how-to.

How to Get the Look

Step 1: Starting with clean hair, mist hair from roots to ends with Pure Abundance™ Style Prep™ for volume and grip. Once spritzed, blow dry the hair straight.

Step 2: Create a strong center part and then section the hair in three parts, moving the front sides forward to focus on the back. Lightly mist the back section with Control Force™ Firm Hold Hair Spray.

Step 3: Taking a thin layer of the back section, clamp a one inch section of hair, just at the nape of the neck, with a crimping iron. Repeat this action on two more layers in the same area to create a textured section of volume. Tease the crimped section with a comb for more bulk.

Step 4: Letting two front sections of the hair hang loose, drape the remaining sections of hair loosely over the textured bump to hide the teased area, creating a sculptured bump; secure with an elastic for a loose ponytail.

Step 5: Place the Osklen flower necklace accessory around the back of the neck over hair. Tease the ponytail gently for added texture. Set with Control Force™ Firm Hold Hair Spray.

Control Force       Firm Hold Hair Spray      Pure Abundance Style-Prep
Next up we’re in London for Stella McCartney Spring/Summer 2015. Check in with Living Aveda for the look, including the exclusive how-to.

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