2015 RARE BLOOM COLLECTION

 POLLEN NATION 

The spring 2015 Rare Bloom collection was shot on a Minnesota prairie, the perfect natural backdrop. We also chose this location to raise awareness about declining bee populations.  
Native tall-grass prairie is a primary nutrition source for bees, but it's also one of the most endangered habitats, with only 4% remaining in North America. Without a safe habitat in which to thrive, bee populations are rapidly declining. And because their pollination generates one out of every three bites of food we eat, we need them as much as they need us. 

Aveda's efforts have helped fund several restoration projects, including restoring some of Aveda headquarters' 58 acres of Certified Wildlife Habitat to native prairie.