Get the ‘No Makeup’ Look
Beauty

 

Aveda Global Artistic Director for Makeup Janell Geason shares her insights on the latest makeup trend....
Beauty and social media joined forces once again last week as the latest hashtag taking over Instagram— #iwokeuplikethis — had a multitude of Instagrammers and beauty fans snapping selfies to embrace the latest beauty trend: the ‘no makeup look’, i.e. gorgeous barely-made-up faces that say “I woke up like this.”

This trend first revealed itself at the spring/summer 2015 runways and resurfaced at the recent award ceremonies in Hollywood as women touted minimal makeup looks on the red carpet, a style that is all about embracing one’s natural color and showing off radiant skin, says Janell Geason Aveda Global Artistic Director for Makeup.

“Women are paying a lot of money and attention to achieve luminous skin and they want to show it off; to look effortless, like they just got up and naturally look this way,” Janell says.

Achieving a beautiful, natural looking finish can take more than you might imagine. According to Janell, while there may be no bold colors, there is still color, just applied in a different way. “It’s about enhancing your beauty by taking colors that are naturally in your skin that you like and amping them up a bit with certain shades of lip color and blush; and then neutralizing the natural colors you prefer not to enhance with the application of concealer,” Janell says.

Here Janell shares the steps in mastering the no makeup look that will have you soon Instagramming selfies with the hashtag #iwokeuplikethis:

Step 1:

Start with great skincare, my personal favorite is Aveda Tourmaline Charged Hydrating Crème. I also love Aveda’s New Botanical Kinetics™ Intense Hydrating Soft Crème. Thoroughly cleanse the face and then apply the crème that best fits your skin type.

Step 2:
If your complexion is already in good shape, simply apply concealer where needed, under the eye, blemishes, etc. and set with loose powder if needed.

Step 3:
For a sheer, radiant look, I love Aveda Inner Light™ Mineral Tinted Moisture Broad Spectrum with SPF 15, applied with a blush brush for a light-weight application. If you opt not for the tinted moisturizer, then still be sure to use a regular SPF.

Step 4:
To get the right cheek color, gently pinch your cheeks and see what color it naturally turns, look for a shade similar for a natural look and lightly apply.

Step 5:
For the lips, look inside your lip for color and then choose a shade that mimics that for a natural tone or go for a sheer look with Aveda Nourish-Mint™ Renewing Lip Treatment.

 

Janell’s favorite products for the No Makeup Look:
 

Petal Essence™ Face Accents in Peach Lights
    Inner Light™ Mineral Tinted Moisture Broad Spectrum With SPF 15
    Nourish-Mint™ Sheer Mineral Lip Color in Moonflower

 
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