Thursday, November 20, 2014

Couture Cuts


    Ricardo Dinis creates the standout cuts of the season with Romantic Grandeur 


As part of our dreamy Romantic Grandeur collection for Autumn/winter 2014, Ricardo Dinis, Aveda Global Artistic Director, Hair Cutting, created an eclectic array of haircuts to match the collection’s mesmerizing fairytale aesthetic. From long delicate waves to gamine pixies and more, the cuts start with clearly defined silhouettes that are then softened with fine, plumy edges giving the illusion of beautifully undone pieces of art.

“For the collection, I was thinking of really classic cuts, like a sharp, square bob and using such looks as a base to create a wistful state, inspired by artists like Modigliani and the Finnish Painter Helene Schjerfbeck as well as by cool girls on the city streets with these cuts that look like they cut it themselves,” Dinis says. “These girls have a sort of DIY look, which, to me, shows a beauty of something that is not of polished perfection.”

Dinis used the collection’s styling as inspiration, sharing that, “Creating a good haircut is about noting how the hair falls, embracing the natural fall and then creating the right shape for the hair so that cut can be a really great accessory for clothes.”

The dresses in Romantic Grandeur are flowy with frayed edging; the pieces have a vintage feel and these elements are evident in the cuts.


The Hairdresser’s Paintbrush

Dinis used a true artist’s tool, a razor, to create textured detailing in many of the cuts, and to fine-tune the looks. “A razor provides me with the leverage of working with strong techniques so when I’m cutting I’m also seeing the hair as a sculpture,” he says.

The razor allowed him to work in a way that he could also easily keep in mind his vision as he cuts, remembering not to craft anything too polished.

“Sometimes being so perfect is really boring so it was about creating the idea of imperfections,” he says. “This notion even applied to cutting the bob of Romantic Grandeur, there was something more raw and edgy about it. Using the razor helped me in achieving the choppy, worn edges that provided a cool result.”


The Romantic Grandeur autumn/winter 2014 collection officially launched August 31. Along with the haircuts, the collection also features innovative styles and textures, stunning hair color, and makeup looks created with the exclusive Romantic Grandeur makeup collection, available at and at your local Experience Center.

To keep the cuts looking good, Dinis styles the hair with one of his three favorite products:

    Pure Abundance Style Prep     Dry Remedy Daily Moisturizing Oil     Control Paste

To find an Aveda stylist to create a Romantic Grandeur-inspired cut for you, visit our Salon Locator here.

Tell us, which Romantic Grandeur haircut is your favorite?

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